【關鍵詞】數(shù)字營銷、智慧零售、社交媒體營銷、品牌跨界營銷、KOL營銷

由上海希為（ECV International）主辦的2020第十屆中國數(shù)字營銷創(chuàng)新國際峰會將于2020年3月9-11日在中國上海舉行。

信息泛濫、媒介碎片、渠道多元的數(shù)字生態(tài)下，用戶流量紅利已消失殆盡，獲新客、增流量變得難上加難，更多的品牌商開始從爭奪公域流量轉向尋求構建“私域流量”。社群運營、私域流量、多渠道會員成為品牌新的關鍵詞，品牌該如何布局數(shù)字媒體，借力電商、新零售驅動業(yè)務增長成為大家關注的重點。

本次會議將圍繞社交電商、私域會員運營、品牌精細化運營、社交媒體、品牌跨界、KOL、短視頻、內容種草等熱點話題，與國內外平臺商、咨詢公司、品牌商、零售商、技術服務商等共同探討中國數(shù)字營銷與電商發(fā)展最佳實踐案例，助力品牌商搶占中國的存量及增量市場。

ECV International誠邀各相關企業(yè)出席本次論壇并分享在數(shù)字營銷領域的經(jīng)驗、想法，峰會將給與嘉賓提供一個理想的交流和合作的平臺。參會嘉賓將會獲得全球市場的最新更新發(fā)展趨勢，最新的產(chǎn)品和技術信息，促進自己產(chǎn)品和品牌的提升，發(fā)現(xiàn)新的客戶，找到理想中的合作伙伴，增強國際合作，從而促進行業(yè)發(fā)展。

峰會精彩亮點：

?擁抱后流量時代，品牌如何玩轉年輕化營銷，實現(xiàn)逆勢增長

?KOL種草營銷助力品效合一

?搭建私域流量池，玩轉社群營銷

?品牌IP跨界營銷，如何借助圈層拉新

?Z 世代當?shù)溃放迫绾慰缭叫铝闶邸按鷾稀?/span>

?數(shù)字賦能，提升品牌電商渠道運營效率

?會員數(shù)字化，重構品牌與消費者社交關系

?社交時代，如何推動客戶參與度、個性化營銷，實現(xiàn)品牌忠誠度戰(zhàn)略

峰會擬邀嘉賓：

?總裁/副總裁/首席執(zhí)行官/首席運營官

?首席數(shù)字官/首席信息官/IT總監(jiān)/數(shù)字化轉型項目負責人

?新零售總經(jīng)理/總監(jiān)/負責人

?首席營銷官/營銷副總/營銷總監(jiān)

?電子商務/銷售/營銷總監(jiān)

?品牌/產(chǎn)品負責人

更多本次峰會詳細內容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/DigitalMarketing&Ecommerce2020/cn.html

聯(lián)系人: Shelley Zhang

電話：+86 21 8026 0707-816

郵箱：shelleyz@ecvinternational.com

掃描二維碼，提交報名信息：

關于ECV零售行業(yè)峰會

ECV零售行業(yè)系列峰會已經(jīng)連續(xù)舉辦十年，足跡遍布上海、北京、深圳、新加坡、泰國、迪拜等地，主題涉及電商零售、數(shù)字化供應鏈、新零售、數(shù)字營銷、奢侈品零售等，且每年隨業(yè)態(tài)變化而與時俱進。演講與參會嘉賓來自沃爾瑪、星巴克、阿里巴巴、京東、騰訊、海爾等標桿企業(yè)高管，積累國內外零售高端客戶資源約10萬人。ECV零售致力于為國內外零售電商行業(yè)決策者提供高品質的學習、交流和資源對接平臺。

關于上海希為

上海希為（ECV International）是亞洲領先的國際高端商業(yè)峰會及活動的主辦和承辦機構，擁有近200位行業(yè)研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^半數(shù)的財富2,000強企業(yè)提供專業(yè)的商業(yè)會議及咨詢服務，每年有超過6,000位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業(yè)機構及創(chuàng)新企業(yè)的決策人參加我們的會議和活動。

The 10th China Digital Marketing and Ecommerce Innovation Summit

Will be Held in 2020

[Keywords] digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation

The 10th China Digital Marketing and Ecommerce Innovation International Summit, organized by ECV International, will be held during March 9-11, 2020, in Shanghai, China.

In the year of 2019, China has been in the era of comprehensive digital commercialization, and faced with the world’s most eager and willing consumer groups to embrace digital in all fields. The rapid and efficient transformation of consumer-centered business digitization has become a topic that every brand must overcome.

Under the digital ecology of information proliferation, media fragmentation and channel diversification, the dividend of user traffic has disappeared, it is more difficult to gain new customers and increase traffic. More brands are beginning to shift from competing for public traffic to seeking to build “private traffic”. Community operations, private traffic, and multi-channel members become new keywords for brands. How do brands layout digital media, and leveraging e-commerce, new retail to driven business growth has become the focus of everyone's attention.

This conference will focus on hot topics such as social ecommerce, private traffic operation, brands refined operation, social media, brand cross-border, KOL, short video, content seeding, discuss the new trend of China's digital marketing and ecommerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and finally help brands seize China's stock and incremental market.

ECV International invites relevant companies to attend this forum and share their experiences and ideas in the field of digital marketing. The summit will provide an ideal platform for communication and cooperation. Participants will receive the latest development trends in the global market, the latest product and technical information, promote their products and brands, discover new customers, find the ideal partners, enhance international cooperation, and promote the development of the industry.

Highlights:

?Embrace the Post-Traffic Era, How can Brands Play Younger Marketing and Achieve Contrarian Growth

?KOL Content Seeding Marketing Boosts Marketing Efficiency

?Build Private Traffic Pool, Play Community Marketing

?Brand IP Cross-Border Marketing, How to Use the Circle to Attract New Consumers

?In the “Gen Z” Era, How to Bridge the New Retail "Generation Gap" for Brands

?Digital Transformation to Improve Brand Ecommerce Channel Operation Efficiency

?Member Digitization, Reconstructing the Social Relationship between Brands and Consumers

Attendees:

?President/Vice-president/CEO/COO

?CMO/Vice-president of Marketing/Marketing Director

?Ecommerce/Sales/Marketing Director

?Brand/Product Leader

?New Retail General Manager /Director/Leader

?CDO/CIO/IT Director/ Digital Transformation Project Leader

More details, please visit our official website:

http://www.ecvinternational.com/DigitalMarketing&Ecommerce2020/cn.html

Contact Us:

Shelley Zhang

Tel: +86 21 8026 0707-816

E-Mail: Shelleyz@ecvinternational.com

Scan the QR code and submit registration information： 

About ECV Retail Events:

ECV Retail Industry has hosted series of summits for consecutive 10 years, topics involving digital marketing, E-commerce, digital supply chain, new retail, luxury retail, etc. We served executives and decision-makers from Walmart, Starbucks, Alibaba, Tencent, JD.com, Haier and other Fortune 2,000 company. Our database of high-end retail customer resources accumulated about 100 thousand.

Our speakers and participants are from SEPHORA, SWAROVSKI, Secoo, JD.com, Tencent, MEISTERKREIS, Hugo Boss, etc. The accumulation of high-end worldwide retail customer resources is nearly 10,000 people. ECV retail industry summits are committed to providing high quality learning, communication and resource platform for decision makers from all over the world.

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.